Business owners want to know what a reasonable conversion rate is for their industry, so they can strive to achieve it. However, the answer to this query is not that easy. It is something which differs based on every industry and niche.
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In recent times, an average conversion rate which is suitable for all websites is said to be around 2 to 5%. Then again, this is a small number for those who have different niches and gain a higher influx of customers through advertising and other strategies.
The first advice we will give to all our business people is not to fret over someone else’s conversion rate unless they are your competitors. When it comes to competitors, a new ecommerce site can’t relate to Amazon or Alibaba. Small business owners should keep their conversion goal to beat last month’s rate. As your site becomes more popular and gains more credibility, you can start working towards higher goals each month.
We have some right tricks for you that work like magic, improve your conversions the right way, and bring quality traffic to your landing pages.
Use data to guide your process
Data-driven sellers will be better off in the coming years, compared to others. Make sure you pay heed to the Google Analytics tab on your website and break it down to the very hour. This will enable you to see clearly.
What went wrong in a post? How many people like going to a page of your site? Which pages are doing well? Which hour is the best for your site? Data has answers to all your questions. Let it guide you.
Dmitrov, digital marketing manager for pCloud, found out that many customers were leaving his conversion funnel at one exact point. He sat down with the team and figured out that there were too many steps for the customers to take until the end of the funnel. Once they simplified the steps, they saw a 135% rise in conversions with 6% less of the weekly rate. Data is amazing for those who pay close attention and improve their work according to it.
In this regard, you can build more content that people loved and entertain them on the site. It should be so attractive that the potential customer proceeds to convert.
Invest in search marketing
Search engine optimization is an essential tactic for your website. It brings good traffic to your site and pays off in time. So the first thing you should improve is your SEO strategy. If you don’t have one, now is the time to invest in it. If you are a beginner, look for help from a reputable SEO agency.
SEO brings in leads, and a conversion optimization strategy can turn those leads into paying customers. So, both strategies work hand in hand.
For example, if you operate in Austin, your customers can find the best SEO Companies, Austin has, by performing a quick search on Google. If you have done the right work, your company should appear on top of the search results. Something like this,
Source: Google
Tweak your conversion funnel
The main components of a primary conversion funnel are
- Awareness
- Interest
- Consideration
- Conversion
This basic formula should guide your struggle to find the best prospects. It can guide you on picking content or strategies that educate your potential customers and spark their interests. Start with what you think is best; work hard to shape up landing pages and then learn from real-time data to tweak your funnel.
A/B testing and tweaking are great tools for any website developer to assess customer needs.
Improve your design
Website design and a visual identity matter more to your customers than you think. These visual aspects of a business cement an impression of your brand in the mind of customers. Google did a survey back in 2012 to check if design mattered to people visiting a site. It was found out that people form an opinion about the site in 1/20th of a second, based on design.
Simplify the design, keep the user focused on the crucial things, and take the clutter away. What you as a business owner love about the site design may not be pleasing to the customer. Certainly, nobody likes to lose customers just because of stubborn design decisions.
Last word
Learning how to improve the conversion rate of your site is not difficult. You adapt and adjust and move on. Google and other search engine companies update their algorithms so much, and you have to keep up. Trends change within days, and an ill-informed strategy can hurt your profits.
Keep an eye out for the best tips and customize them to suit your brand voice. Happy selling!
Author Bio:
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.
