Pop-under Ads

Drive Massive Traffic and Achieve Your Campaign Goals Effortlessly.

Creative

Link (URL)

Performance

High Impressions

Devices

Desktop, Mobile

Conversion Rate

Variable

User Engagement

Moderate

User Experience

Disruptive

Origins and Evolution

Pop-under ads originated in the late 1990s as a solution to the intrusive nature of pop-up ads, which disrupted users’ browsing experience. Designed to open quietly behind the main browser window, pop-unders offered a way to deliver advertisements with minimal disruption.

By the early 2000s, industries such as entertainment, gaming, and affiliate marketing embraced them for their ability to generate massive impressions at a low cost. Despite the increasing prevalence of ad blockers, pop-unders remain a preferred choice for advertisers seeking cost-effective solutions to boost traffic.

Over time, advancements in targeting technology have enhanced their relevance, making them valuable for driving both direct responses and brand awareness in high-volume campaigns.

How Pop-under Ads Work

Pop-under ads are automatically triggered when a user visits a webpage or interacts with specific elements on the site.

A secondary browser window opens behind the active tab, allowing users to continue their primary activity uninterrupted. Once the user closes or minimizes their primary tab, the pop-under becomes visible, offering the advertiser’s content undivided attention.

This delayed visibility ensures longer exposure times and increases the likelihood of user interaction.

Often integrated with programmatic platforms, pop-under campaigns leverage targeting options such as geolocation, device type, and user behavior to deliver tailored messages to high-intent audiences.

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Achieve Your Goals with Pop-under Ads

Maximize your reach with cost-effective, high-impression advertising. Pop-under ads are perfect for driving massive traffic to your website while ensuring minimal disruption to the user experience. Ideal for industries looking to deliver results at scale.

Increase Website Traffic

Drive high-quality visitors to your website with our targeted advertising solutions, boosting your online visibility and reaching a broader audience effortlessly.
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Maximize Affiliate Earnings

Increase your affiliate income with optimized traffic that matches your audience's interests, leading to more conversions and soaring earnings.
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Boost YouTube Videos

Gain more views and engagement for your YouTube videos with our advertising solutions, reaching the right audience and making your content shine.
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Boost Mobile App Installs

Skyrocket your mobile app's downloads with precise targeting, getting in front of users ready to install and engage with your app.
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Boost E-Commerce Sales

Drive qualified traffic to your online store, leading to more sales with advertising solutions designed to convert clicks into customers.
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Elevate Brand Recognition

Increase awareness of your brand with widespread visibility, reaching potential customers across the web and leaving a lasting impression.
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Improve SEO Performance

Enhance your site's SEO ranking by attracting targeted traffic, strengthening your presence in search engines and gaining organic growth.
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Enhance Social Media Impact

Amplify your social media campaigns by attracting engaged users, increasing followers, likes, and shares, and making your brand the talk of the town.
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Dominate Niche Markets

Target specific niche audiences with laser-focused advertising, establishing your authority and becoming a leader in your niche market.
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Pop-under Targeting Options

Precise targeting capabilities to reach specific audiences based on location, device, interests, and more, maximizing ad relevance and impact.

Targeting by
Locations

Reach users in specific regions, countries, or cities for precise geographic focus.

Targeting by
Devices

Target ads to users based on their device type, including mobile, desktop, and tablet.

Targeting by
Operating Systems

Customize ads for specific operating systems like iOS, Android, or Windows.

Targeting by
Languages

Connect with audiences in their preferred language for better engagement.

Targeting by
Connections

Reach users based on network connection type, such as WiFi or mobile data.

Targeting by
IP Addresses

Target specific IP addresses for precise, location-based advertising.

Targeting by
IAB Categories

Show ads within relevant content categories to align with user interests.

Targeting by
Websites

Place ads on selected websites to reach targeted audiences.

Targeting by
Apps

Deliver ads within specific mobile apps for focused app-based outreach.

Targeting by
Sources

Select specific traffic sources for precise control over where ads appear.

Targeting by
Supply Partners

Partner with chosen SSPs (Supply-Side Platforms) for curated ad placements.

Targeting by
Whitelists

Display ads only on approved websites or apps for enhanced brand safety.

Pop-under Optimization Tools

Advanced tools to track, optimize, and control ad delivery, enhancing performance while minimizing ad waste.

Conversion
Tracking

Measure the effectiveness of ads by pixel and postback tracking conversions.

Ad Fraud
Detection

Identify and filter fraudulent traffic with internal and third-party tools.

Frequency
Capping

Limit the number of times users see an ad to avoid overexposure.

Automatic
Optimizations

Automatic adjustments to campaigns based on performance data for better results.

Delivery
Types

Control the speed of ad delivery from accelerated to even-paced distribution.

Traffic
Dayparting

Schedule ads to run during specific times or days for peak engagement.

Campaign
Flight Dates

Set start and end dates for campaigns to align with marketing schedules.

Traffic Data
Export

Easily export data in CSV format for reporting, analysis, and record-keeping.

Frequently Asked Questions

Pop-under ads are advertisements that open in a new browser window behind the main window, allowing users to see them after completing their primary activity.

They are cost-effective and generate high impressions while minimizing disruption, making them ideal for large-scale campaigns.

Industries such as affiliate marketing, entertainment, gaming, and content distribution benefit significantly from this format.

Yes, modern ad blockers often restrict pop-unders, but using reputable platforms with innovative delivery methods can help improve reach.

Yes, pop-under ads can be targeted based on geolocation, device type, user behavior, and other criteria through programmatic platforms.

They are less intrusive than pop-up ads and only appear after users close or minimize their main browser tab, reducing annoyance.

Pop-under ads are among the most affordable formats, with costs depending on targeting parameters and volume.

They are better suited for driving traffic and conversions rather than long-term branding efforts due to their placement style.

Metrics like impressions, clicks, and conversion rates are key indicators of success for pop-under campaigns.

Pop-under ads typically support simple formats like links or landing pages, focusing on driving traffic directly.