Push Notification Ads
Connect with Your Audience in Real Time Through Actionable Messages.
Creative
Text, Banner, Link (URL)
Performance
Immediate Clicks
Devices
Mobile, Desktop
Conversion Rate
High
User Engagement
High
User Experience
Captivating
Origins and Evolution
Push notifications were first introduced for mobile devices in 2009 with Apple’s iOS 3.0 update and later expanded to web browsers in 2013 with the advent of Google Chrome’s Push API.
This innovation allowed advertisers to deliver real-time messages directly to users, fostering instant engagement. Over time, push notifications evolved with the inclusion of advanced targeting features, enabling highly personalized content delivery. Industries like e-commerce, news, and gaming quickly adopted this format for its ability to drive immediate clicks and re-engage users effectively.
Today, push notification ads are considered essential for high-volume campaigns, offering a direct, opt-in connection to audiences and consistently delivering strong click-through and conversion rates.
How Push Ads Work
Push notification ads rely on user opt-in to deliver messages directly to their devices. After visiting a website or installing an app, users are prompted to allow notifications.
Once granted, advertisers can send short, actionable messages that appear as overlays on desktop browsers or as alerts on mobile devices. These notifications are designed to stand out without being intrusive, featuring concise text and often incorporating a call-to-action (CTA). Advanced platforms enable precise segmentation, allowing advertisers to target users based on location, behavior, or preferences.
Push notification ads excel in time-sensitive campaigns, such as flash sales or breaking news, by leveraging their instant delivery mechanism.
Engage Instantly with Push Notification Ads
Connect with your audience in real time through personalized, action-driven messages. Push notifications deliver your brand’s offers directly to users’ devices, ensuring immediate engagement and strong click-through rates across desktop and mobile platforms.
Increase Website Traffic
Maximize Affiliate Earnings
Boost YouTube Videos
Boost Mobile App Installs
Boost E-Commerce Sales
Elevate Brand Recognition
Improve SEO Performance
Enhance Social Media Impact
Dominate Niche Markets
Push Notification Targeting Options
Precise targeting capabilities to reach specific audiences based on location, device, interests, and more, maximizing ad relevance and impact.
Targeting by
Locations
Targeting by
Devices
Targeting by
Operating Systems
Targeting by
Languages
Targeting by
Connections
Targeting by
IP Addresses
Targeting by
IAB Categories
Targeting by
Websites
Targeting by
Apps
Targeting by
Sources
Targeting by
Supply Partners
Targeting by
Whitelists
Push Notification Optimization Tools
Advanced tools to track, optimize, and control ad delivery, enhancing performance while minimizing ad waste.
Conversion
Tracking
Ad Fraud
Detection
Frequency
Capping
Automatic
Optimizations
Delivery
Types
Traffic
Dayparting
Campaign
Flight Dates
Traffic Data
Export
Frequently Asked Questions
What are push notification ads?
Push notification ads are short, actionable messages sent directly to users’ devices after they opt-in to receive alerts.
Why are push notification ads effective?
They deliver real-time messages, have high click-through rates, and engage users instantly with personalized content.
Who can receive push notification ads?
Only users who have opted in to receive notifications from a website or app can receive push notification ads.
What industries benefit most from push notifications?
Industries like e-commerce, gaming, news, and subscription-based services leverage push ads to drive engagement and sales.
What types of creatives work in push ads?
Push ads support text, small banners, and clickable links, often accompanied by a clear call-to-action (CTA).
Are push notification ads intrusive?
No, they are user-initiated (opt-in) and designed to be concise, ensuring they don’t overwhelm or annoy users.
Can push ads be personalized?
Yes, push ads can be tailored based on user behavior, location, and preferences for higher engagement.
What is the average cost of push notification campaigns?
Push ads are priced on a cost-per-click (CPC) basis and are affordable, especially for time-sensitive campaigns.
How do I measure push notification ad performance?
Key metrics include click-through rates (CTR), engagement rates, and conversions resulting from the notifications.
Do push notification ads work on all devices?
Yes, push notifications are compatible with desktop browsers, mobile devices, and tablets.