Release Notes

Creative generation now takes a plain description plus the format you are buying, and returns ready sizes for those placements.

Select several rows and pause, resume or delete them in one action — or set the same bid, budget or AI setting across a whole selection — instead of opening each one.

A searchable directory of the websites and apps in our supply, with what each one is about, the language it is in and how much traffic it has. Build a target list from it, or let us research a list for you.

Import audience lists straight from your customer data. Segment, RudderStack and Snowplow connect directly, and you can also upload device IDs or hashed email lists. Lists become targetable as soon as they finish loading, and can refresh on a schedule.

Attach your PPCmate account to an AI assistant and run it in plain language — ask for yesterday’s spend, pull a report, find out why a campaign stopped delivering, or create a new one. Set it up under Profile → AI Connector. Access is scoped to your own account and nothing else.

Campaigns, creatives and orders can now be found by typing their ID, not only their name.

You are warned before an insertion order runs out, and if one has already expired the campaign says so plainly instead of showing as Running while serving nothing.

See how much of the traffic bought for you passed quality screening, broken down by supply source, without opening a report. Your top countries, sites and formats sit alongside it.

A live campaign bidding below what its target inventory is actually clearing at now raises an alert with a suggested bid, instead of quietly spending nothing. Campaign setup also shows the range comparable campaigns are winning at while you type.

Campaigns now reach wider across supply rather than concentrating on a handful of sites, and a per-campaign cap lets you limit how much of your budget any single source can take.

Set the result you want and let PPCmate shape bids towards it, rather than holding one flat price. In testing this paid 19% less per thousand impressions while winning more often.

The PPCmate advertiser app is live on Google Play. Check spend, pause a campaign and top up your balance from anywhere.

Every website and app we buy on is checked against its published ads.txt and app-ads.txt, so unauthorised resellers are excluded before your budget reaches them.

Control what your landing page sees as the referring source: keep the original, hide it, or route clicks through your own domain.

Build audiences from the people who saw, clicked or converted on your ads, then target or exclude them in any campaign. A site pixel is included so you can build audiences from your own visitors too.

Traffic that fails our quality checks is refused before your budget touches it, rather than reported to you after the fact. Blocked addresses now also expire after 60 days, so a source that cleans up can earn its way back.

Confirmation, password reset and account notices now go to your own address. Balance warnings, campaign approvals and delivery problems reach you by email as well as in the console.

Every bid request is checked against its declared supply chain, and anything that cannot be traced back to an authorised seller is refused.

PayPal checkout is live alongside cards and crypto, with bank transfers credited automatically.

Run creatives against each other and let PPCmate move budget to the winner on real data instead of a hunch.

Set rules that act for you: pause a campaign that goes over a cost target, lift a bid that stopped winning, or stop spending on a placement that never converts. Rules run around the clock and log every action they take.

The split between media cost, platform fee and data cost is shown on your reports, so you can see exactly what you paid for.

While you build a campaign, PPCmate now estimates the traffic your targeting can reach and the price it is winning at, before you commit a budget.

A clearer view of what was screened out of your traffic and why, with the same figures reported per supply partner.

Low and zero balance warnings fire reliably again, so a campaign no longer stops for a funding reason you were never told about.

Dashboard, campaign and report screens load substantially quicker, and the blank pages some accounts hit after an update are gone.

Your images and videos now load from a worldwide content network, so they render faster wherever your audience is.

Two more ways to reach your account without another password to remember.

Dashboard, campaigns, creatives and orders update themselves while you watch, with a switch to turn it off.

A Blacklists page holding the sites, apps and placements you never want to buy, applied across your whole account rather than campaign by campaign.

Found a site wasting your budget? Block it straight from the report row. It is excluded from every campaign on your account from that moment.

Pop-under performance is now measured from the moment the page actually opens, so the click figures on your reports match what really happened.

A bell in the header carries campaign approvals, balance warnings and delivery problems, so account news reaches you where you work.

Point a campaign at exactly the placements that work for you, or exclude the ones that do not, using the placement IDs from your reports.

See what traffic is actually available before you spend a dollar. Filter by country, device, browser, supply partner, domain, site ID and date range, and compare CTR, CPM and CPC across them to find the volume and the price before you commit a budget.

Target at four geographic levels: country, state or province, region, and city. For example United States, then California, then Southern California, then Los Angeles — as broad or as precise as the campaign needs.

The whole platform — campaign management, reporting, billing and account settings — is available in more than 20 languages, so your team can work in the language they think in.

A Traffic Type option on the creative page lets you choose Mainstream, Adult, or a mix of both, so creatives are only ever matched to inventory they belong on.

Every traffic log is scanned for automated activity, abnormal behaviour and invalid signals, across all formats and channels. That analysis is what lets quality rules be enforced precisely instead of approximately.

Classic pop-under was rebuilt as Pop-under V2: better traffic quality and anti-fraud filtering, faster and smoother rendering, and optimised targeting — higher viewability and better engagement for the same placement.

Alongside country targeting, you can now exclude specific countries in a few clicks — useful when an offer converts across a region but not in one market inside it.

Support runs through tickets rather than Skype, so a request is tracked, answerable by whoever knows the answer, and never lost in a chat window.

FastSpring was added as a payment route, covering more currencies and card types for advertisers outside our existing gateways.

All deposit bonus tiers were revised upward, with most deposits now earning close to double the previous match.

Bid requests are scanned as they arrive and fraudulent traffic is blocked before your budget touches it, rather than credited back afterwards.

Raw post-bid logs are analysed for automated behaviour and abnormal patterns, turning traffic that looks fine in a report into something we can actually act on.

Geo-targeting goes below country level, so a campaign can be pointed at the cities and regions that matter instead of a whole market.

Drill past the site level and target — or exclude — the specific placement IDs that carry your performance.

Postback tracking sends conversions straight from your server to ours, which is the reliable path when you are working with affiliates or direct partners and cannot rely on a browser.

Drop the PPCmate JavaScript pixel on your page to record page events and conversions, and see which traffic actually converts rather than which traffic merely clicks.

Run native campaigns with your own titles, descriptions and creatives — ads that sit inside the page rather than on top of it, which is what makes them read as content and click like it.

Invite someone to PPCmate and earn a referral bonus on their signup and first deposit. They get a welcome bonus of their own, and you can follow every referral and reward from your account.

Musicians, painters, dancers, filmmakers, authors and AI designers get a 50% lifetime ad credit bonus on every deposit, to help creative work reach a wider audience.

A live bid indicator tells you whether the bid you have entered is too low, competitive, or leading the auction — before you commit budget to finding out.

A written guide walks through launching, funding and tracking a campaign end to end, whether you are new to PPCmate X or tuning campaigns you already run.

OpenRTB and XML integrations respond quicker, which matters if you are running campaigns through your own systems.

Every deposit bonus tier was doubled, so the same deposit now carries twice the ad credit it did before.

Fraud detection was rebuilt to catch more invalid traffic before it reaches your campaigns.

Ad delivery was optimised for quicker impressions and targeting accuracy was improved, so more of your budget lands on the audience you asked for.

Several new supply-side platforms were added, expanding premium traffic sources and improving the quality of inventory available to your campaigns.

The interface was reorganised around the campaign build: a clearer path from targeting to creative to launch, and a dashboard that puts the numbers you check first at the top.

CPC joins CPM as a spending type, so you can buy on clicks where that fits the offer better than buying on impressions.

Navigation and layouts were rebuilt around the tasks you repeat daily: fewer clicks between the screens that belong together, cleaner views, and quicker page loads throughout.

New supply partners were integrated, widening the inventory your campaigns can reach and giving you more room to diversify.

Upgraded filtering algorithms cut automated traffic to roughly 4% of volume, which means cleaner data behind every decision you make.

A live traffic-per-second figure shows what is flowing through the platform as it happens, so you can see the effect of a change immediately rather than waiting for a report.

Build your own macros for the campaign setup steps you do over and over, and apply them in one action instead of retyping the same settings.

Uploading heavy images and video no longer stalls the creative form.

The advanced targeting options carry tooltips describing what each one does and when to reach for it, so you are not guessing at a setting that costs money.

Campaigns set to spend as fast as possible now pace against the real budget rather than drifting, so the daily figure lands where you set it.

Campaigns spending fast no longer see their figures lag behind delivery. Reporting data is processed as it arrives, so a busy campaign reports as promptly as a quiet one.

Campaign figures refresh in real time rather than on a delay, so what you see on the dashboard is what is happening right now.

Video is now a media channel alongside pop-under, push, native and display, with pre-roll and mid-roll placements.

Beyond country and device, campaigns can now be pointed at specific IP ranges, individual apps, and connection types — so you can reach exactly the audience your offer converts.

A completely rebuilt advertising platform, designed around how campaigns are actually run: a clearer interface, faster campaign creation, and every control in a place you would expect to find it.

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Spanish Version Launched:

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