Programmatic Books
Plain-English guides for advertisers, by Michael Manelidis.
Programmatic Advertising for Beginners
How to buy real traffic on a small budget with DSPs and real-time bidding.
- How the 100-millisecond auction works, and who takes a cut
- Which format fits your offer: display, native, video, push, pop or in-app
- A first campaign on $10 to $50 a day, step by step
- A 30-day launch plan and a full glossary
Kindle (free with Kindle Unlimited) · Paperback · Hardcover
The Digital Advertising Dictionary
525 ad tech, programmatic and paid media terms in plain English.
- A definition, a real example and why it matters for your budget
- The formula for every metric
- The 50 terms to learn first, an acronym finder and a cheat sheet
Kindle (free with Kindle Unlimited) · Paperback · Hardcover
Stop Paying for Bots
The advertiser's guide to ad fraud, click fraud and junk traffic (2026 edition).
- The 10 warning signs of junk traffic in your own reports
- Step-by-step clean-ups for Google, Meta, programmatic, pop, push and native
- A 30-day plan and printable checklists
Kindle (free with Kindle Unlimited) · Paperback · Hardcover
The ROAS Formula
Track, then attack: find the placements that convert, then buy only those.
- One broad Track campaign finds the sources that convert
- A whitelist-only Attack campaign puts your budget there
- The Source Score (0 to 100), ready Attack Plans and a 30-day challenge
Kindle (free with Kindle Unlimited) · Paperback · Hardcover