Self-Serve vs Managed DSP: Which Is Better?
Choosing between a self-serve vs managed DSP is an important decision for advertisers who want to buy programmatic traffic with the right balance of control,
Programmatic
The latest trends and news for digital marketers.
Push Ads vs Popunder Ads: Which Should Advertisers Use?
Push ads and popunder ads are both direct-response ad formats. Advertisers use them to drive visits, leads, sales, app installs, and offer testing. The better
How to Use a Push Ad Network: Step-by-Step Guide for Advertisers
Push ads can help advertisers reach users with short, direct messages on mobile and desktop devices. They are useful for traffic, lead generation, app installs,
How Does a DSP Work in Digital Advertising?
A demand-side platform, or DSP, helps advertisers buy digital ad space automatically. Instead of buying ads from one publisher at a time, advertisers use a
DSP vs SSP: What’s the Difference?
Programmatic advertising has two sides: buyers and sellers. A DSP, or demand-side platform, helps advertisers buy digital ad inventory. An SSP, or supply-side platform, helps
What Is a DSP in Programmatic Advertising? A Complete Guide for Advertisers
Digital advertising has moved from manual media buying to automated programmatic buying. Advertisers no longer need to contact publishers one by one, negotiate every placement,
Scaling Localised Ad Campaigns With Self-Serve Programmatic DSPs
The digital advertising landscape has shifted significantly over the past few years. Media buyers are no longer casting wide nets and hoping for the best.
How Local Businesses Can Use Programmatic Ads To Generate Leads By Zip Code And City Targeting
Local lead generation can feel weirdly random. You run ads, your traffic goes up, and your leads stay flat. Or the leads come in, but
How Spotify Artists Can Boost Streams and Find New Listeners with PPCmate
The music industry is more competitive than ever. Thousands of tracks are uploaded to Spotify every single day. For independent musicians and established artists alike,
