Ad Viewability vs Ad Fraud: What Advertisers Should Know
Ad Viewability vs Ad Fraud: What Advertisers Should Know Viewability and ad fraud are often reported on the same screen and discussed in the same
Fraud Detection
The latest trends and news for digital marketers.
What Is a Traffic Quality Score and How Should Advertisers Use One
What Is a Traffic Quality Score and How Should Advertisers Use One Most ad platforms, fraud tools and trackers now put some kind of quality
Bot Traffic vs Low-Quality Traffic: How to Tell Them Apart
Bot Traffic vs Low-Quality Traffic: How to Tell Them Apart A source is burning budget and returning almost nothing. Before you decide what to do
What Is Ad Fraud (IVT) in Programmatic Advertising? How to Detect and Prevent It
What Is Ad Fraud (IVT) in Programmatic Advertising? How to Detect and Prevent It Every programmatic advertiser eventually runs into the same question: is this
PPCmate X Scans Traffic with Multiple Anti-Fraud Filters to Ensure Premium Quality
Like a fine whiskey, quality needs multiple filtrations. In the ever-evolving world of digital advertising, ensuring premium traffic quality is non-negotiable. PPCmate X, the advanced