Video Ads vs Display Ads: Which Should Advertisers Use?
Video Ads vs Display Ads: Which Should Advertisers Use? Video and display are two of the most widely used formats in programmatic advertising, and they
programmatic advertising
The latest trends and news for digital marketers.
Native Ads vs Display Ads: What’s the Difference?
Native Ads vs Display Ads: What’s the Difference? Native ads and display ads are both paid placements that run through the same programmatic pipes, but
What Is Frequency Capping and Why It Matters for Campaign Performance
What Is Frequency Capping and Why It Matters for Campaign Performance Every impression an advertiser buys competes for the same limited attention, and showing the
What Is a Lookalike Audience in Programmatic Advertising?
What Is a Lookalike Audience in Programmatic Advertising? Most advertisers eventually run out of easy wins on their existing audience — the people who already
Video Ads Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples
Video Ads Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples Video ads combine the reach of display with a level of attention and storytelling
What Is Ad Fraud (IVT) in Programmatic Advertising? How to Detect and Prevent It
What Is Ad Fraud (IVT) in Programmatic Advertising? How to Detect and Prevent It Every programmatic advertiser eventually runs into the same question: is this
How Affiliates Use Self-Serve DSPs to Scale Paid Traffic Campaigns
How Affiliates Use Self-Serve DSPs to Scale Paid Traffic Campaigns Most affiliates start out buying traffic through a handful of ad networks, accepting whatever inventory,
How Do Native Ads Work? A Simple Guide for Advertisers
How Do Native Ads Work? A Simple Guide for Advertisers Native ads look like they belong on the page, but behind that simple appearance is
Native Advertising Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples
Native Advertising Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples Native advertising lets advertisers place ads that match the look and feel of the