
The Power of Influencer Marketing: Unleashing the Potential for Brand Growth
Introduction In today’s digital era, where social media has become an integral part of our lives, influencer marketing has emerged as a powerful tool for
Introduction In today’s digital era, where social media has become an integral part of our lives, influencer marketing has emerged as a powerful tool for
The Direct to Consumer (D2C) model is taking off with a high speed. In recent years, brands have realized the merits of the self-owned and
If used wisely, digital marketing can expand the reach of a business for a fraction of the cost of traditional advertising If there is one
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing
More than a year ago, the world stopped. Literally. The pandemic blind-sided us in a way that we never could have imagined. Our normal home/work
Marketing optimization is the process of improving the marketing efforts of a business in order to maximize the ROI. Every marketing channel needs to be
The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life.
Earned media, though more difficult to achieve, can bring massive benefits for the brand. See 4 types of earned media here and who’s doing it
Advanced authenticity analytics key to campaign success. “A lot of our clients want to check the quality of their influencers to make sure they have