B2B PPC Advertising in 2026: How to Reach Decision-Makers by Job Title, Company and Industry
B2B PPC Advertising in 2026: How to Reach Decision-Makers by Job Title, Company and Industry B2B PPC advertising is paid search and paid media aimed
How-Tos & Instructions
The latest trends and news for digital marketers.
B2B Advertising on PPCmate: A Step-by-Step Guide
B2B Advertising on PPCmate: A Step-by-Step Guide Selling to businesses is a different job from selling to consumers. You don’t want “everyone aged 25 to
How Spotify Artists Can Boost Streams and Find New Listeners with PPCmate
The music industry is more competitive than ever. Thousands of tracks are uploaded to Spotify every single day. For independent musicians and established artists alike,
How PPCmate Tracks Traffic KPIs in Google Analytics
Tracking traffic quality is one of the most important parts of programmatic advertising. To optimize campaigns properly, advertisers must understand where their traffic comes from, how users behave after the click, and which placements deliver real value. Generic UTM parameters cannot provide this level of visibility. They mix all traffic together and hide placement level behavior inside Google Analytics.
Run Google’s Display Ads with CTR and CPA Optimizations
Advertising on the open internet is no longer just about buying impressions. It is about reaching the right people on premium websites and apps while
Breaking News: PPCmate DSP Introduces Browser Language Targeting for Pop-Under Ads!
In a groundbreaking move, PPCmate DSP is revolutionizing the digital advertising landscape by now supporting browser language targeting for pop-under ads. This pivotal development opens
Demystifying Tracking Discrepancies: Tips to Align PPCmate DSP and Google Analytics Data
You launch a campaign, the ad platform reports 1,000 clicks, and Google Analytics shows 640 sessions. Nobody stole 360 visitors. In almost every case the
How to improve the bounce rate of a Pop-under ad
A pop-under opens your page in a new window or tab behind the one the visitor is using. They did not click on your ad.
How to Promote YouTube Videos in 2022
Dear YouTubers, Now you can promote YouTube videos with the PPCmate programmatic advertising platform. Start promoting your videos easily to millions of audiences from any