Ad Viewability vs Ad Fraud: What Advertisers Should Know
Ad Viewability vs Ad Fraud: What Advertisers Should Know Viewability and ad fraud are often reported on the same screen and discussed in the same
display advertising
The latest trends and news for digital marketers.
Display Advertising: Form Of Online Advertising in 2023
Display advertising is a form of online advertising that involves placing ads on websites or other digital media platforms such as social media networks, mobile
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new
5 tips to delivering higher click rates on banner campaigns
Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and
The importance of influencer marketing in the ‘new normal’ digital sphere
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and
Marketing ideas for when business is super slow
When business is slow, there’s always ways for a small to medium sized business (SMBs) to market themselves – whether it translates to getting business
B2B marketing strategies that actually work
The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original source – the advance of
How to continually improve advertising across paid media platforms
In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of
How to make your display ads less disruptive
Disruption to audiences’ browsing experience has become the name of the game in recent years. Making an ad’s size, design, frequency and viewability pander to