Native Ads vs Display Ads: What’s the Difference?
Native Ads vs Display Ads: What’s the Difference? Native ads and display ads are both paid placements that run through the same programmatic pipes, but
media buying
The latest trends and news for digital marketers.
Video Ads Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples
Video Ads Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples Video ads combine the reach of display with a level of attention and storytelling
How Do Native Ads Work? A Simple Guide for Advertisers
How Do Native Ads Work? A Simple Guide for Advertisers Native ads look like they belong on the page, but behind that simple appearance is
Native Advertising Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples
Native Advertising Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples Native advertising lets advertisers place ads that match the look and feel of the
7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get
Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative. There’s a