How AI Is Changing Campaign Optimization for Media Buyers
How AI Is Changing Campaign Optimization for Media Buyers For most of the history of paid traffic, optimization has meant a media buyer with a
media buying
The latest trends and news for digital marketers.
What Is a Traffic Quality Score and How Should Advertisers Use One
What Is a Traffic Quality Score and How Should Advertisers Use One Most ad platforms, fraud tools and trackers now put some kind of quality
How to Set Up Postback Tracking for Voluum, RedTrack, and Binom
How to Set Up Postback Tracking for Voluum, RedTrack, and Binom Most media buyers do not lose money because they picked the wrong offer. They
Mobile vs Desktop Traffic: How to Split Budget Across Devices
Mobile vs Desktop Traffic: How to Split Budget Across Devices Most campaigns buy mobile and desktop traffic at the same time, but very few buyers
Bot Traffic vs Low-Quality Traffic: How to Tell Them Apart
Bot Traffic vs Low-Quality Traffic: How to Tell Them Apart A source is burning budget and returning almost nothing. Before you decide what to do
Native Ads vs Display Ads: What’s the Difference?
Native Ads vs Display Ads: What’s the Difference? Native ads and display ads are both paid placements that run through the same programmatic pipes, but
Video Ads Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples
Video Ads Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples Video ads combine the reach of display with a level of attention and storytelling
How Do Native Ads Work? A Simple Guide for Advertisers
How Do Native Ads Work? A Simple Guide for Advertisers Native ads look like they belong on the page, but behind that simple appearance is
Native Advertising Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples
Native Advertising Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples Native advertising lets advertisers place ads that match the look and feel of the