How Do Display Ads Work? A Simple Guide for Advertisers
Display ads help advertisers reach people while they browse websites, use apps, read content, or move across digital pages. To understand how do display ads
Raquib Shikder (Digital Advertising Strategist)
The latest trends and news for digital marketers.
Display Ads Guide for Advertisers: Formats, Targeting, Bidding, Optimization & Examples
Display ads help advertisers reach users with visual messages across websites, apps, and digital placements. They are useful for brand awareness, traffic, lead generation, e-commerce
How to Target Mobile and Desktop Users with Push Ads
Understanding mobile vs desktop push ads is important for advertisers who want better control over targeting, bids, creatives, and campaign performance. Push ads can reach
Self-Serve vs Managed DSP: Which Is Better?
Choosing between a self-serve vs managed DSP is an important decision for advertisers who want to buy programmatic traffic with the right balance of control,
DSP Optimization: How to Improve Programmatic Campaign Performance
DSP optimization is the process of improving programmatic ad campaigns after launch. It helps advertisers spend budget on better traffic, reduce weak placements, test creatives,
Push Ads Bidding Strategy: How to Control CPC and Campaign Spend
Push ads can bring fast traffic, but poor bidding can waste budget quickly. A high bid may win more traffic, but not all clicks have
Common Push Notification Ad Mistakes Advertisers Should Avoid
Push notification ads can drive fast clicks, broad reach, and strong direct-response results. But they can also waste budget when campaigns are too broad, poorly
What Is Real-Time Bidding in DSP Advertising?
Real-time bidding, or RTB, is an automated auction process used in programmatic advertising. It lets advertisers bid on individual ad impressions as users load websites,
DSP vs Ad Network: Which Should Advertisers Use?
Advertisers often compare DSPs and ad networks because both help buy digital ad traffic, but they give very different levels of control. An ad network
