Why Mobile App Promotion Has Become A Discipline Of Its Own
The global app ecosystem has grown into an arena of extraordinary scale and relentless competition. More than five million applications are currently listed across the
October 2026
The latest trends and news for digital marketers.
What’s new in PPCmate: Special Offers, reach and frequency, and a Channels report
Special Offers with rewards, partner deals and 113 tools, reach, frequency and video watched in Reports, a new Channels report, smarter dashboard cards and plain-word rejection reasons. Everything new in PPCmate.
Pop and Push Ad Prices by Country: Real CPM and CPC Benchmarks (October 2026)
Most “average CPM” lists online are guesses, or they’re copied from a network’s rate card. This post uses real data instead: what advertisers actually paid
What’s new in PPCmate: YouTube video ads, a clearer Checker and cleaner tables
YouTube Video and Shorts ads that ask for the video up front, postal codes for YouTube and Demand Gen, a Campaign Checker with one-click fixes, country checks on every ad platform, Offer Wall filters and cleaner tables. Everything new in PPCmate.
What’s new in PPCmate: suggested bids, Missed Traffic and CPC for Pop
A suggested bid priced for your targeting, a Missed Traffic report that shows what you didn’t win and how to fix it, CPC pricing for Pop-under, richer Inventory data and one-click bid raises. Everything new in PPCmate.
How to Structure Campaigns When Testing Multiple Offers
How to Structure Campaigns When Testing Multiple Offers Testing several offers at once is how most affiliates and media buyers find a winner, but the
What’s new in PPCmate: your own dashboard, CPV pricing for Pop and AI goals
Build your own dashboard, price Pop-under campaigns per view (CPV), pick an AI Optimization goal in step 2, and create campaigns and creatives faster. Everything new in PPCmate this week.
What’s new in PPCmate: a new campaign form, viewability everywhere and Source Lists
A faster, guided campaign form, viewability on every list and report, Source Lists for bids across campaigns, and more control on Meta, LinkedIn and Google. Here’s everything new in PPCmate this week.
SEO vs Google Ads: Which Should Small Businesses Prioritise?
Getting more customers through Google sounds great, but deciding where to spend your marketing budget can be a bit of a headache. Should you invest