Programmatic

The latest trends and news for digital marketers.

Infographic comparing DSP and SSP platforms, showing advertisers and publishers connected through an ad exchange with real-time programmatic auctions.

DSP vs SSP: What’s the Difference?

Programmatic advertising has two sides: buyers and sellers. A DSP, or demand-side platform, helps advertisers buy digital ad inventory. An SSP, or supply-side platform, helps

Programmatic

What Is a DSP in Programmatic Advertising? A Complete Guide for Advertisers

Digital advertising has moved from manual media buying to automated programmatic buying. Advertisers no longer need to contact publishers one by one, negotiate every placement,

Programmatic

Scaling Localised Ad Campaigns With Self-Serve Programmatic DSPs

The digital advertising landscape has shifted significantly over the past few years. Media buyers are no longer casting wide nets and hoping for the best.

Programmatic

How Local Businesses Can Use Programmatic Ads To Generate Leads By Zip Code And City Targeting

Local lead generation can feel weirdly random. You run ads, your traffic goes up, and your leads stay flat. Or the leads come in, but

How-Tos & Instructions

How Spotify Artists Can Boost Streams and Find New Listeners with PPCmate

The music industry is more competitive than ever. Thousands of tracks are uploaded to Spotify every single day. For independent musicians and established artists alike,

How-Tos & Instructions

How PPCmate Tracks Traffic KPIs in Google Analytics

Tracking traffic quality is one of the most important parts of programmatic advertising. To optimize campaigns properly, advertisers must understand where their traffic comes from, how users behave after the click, and which placements deliver real value. Generic UTM parameters cannot provide this level of visibility. They mix all traffic together and hide placement level behavior inside Google Analytics.