Traffic Quality

Ad Viewability vs Ad Fraud: What Advertisers Should Know

Ad Viewability vs Ad Fraud: What Advertisers Should Know Viewability and ad fraud are often reported on the same screen and discussed in the same

Campaign Optimization

What Is a Traffic Quality Score and How Should Advertisers Use One

What Is a Traffic Quality Score and How Should Advertisers Use One Most ad platforms, fraud tools and trackers now put some kind of quality

Fraud Detection

Bot Traffic vs Low-Quality Traffic: How to Tell Them Apart

Bot Traffic vs Low-Quality Traffic: How to Tell Them Apart A source is burning budget and returning almost nothing. Before you decide what to do

Campaign Optimization

Whitelist vs Blacklist Targeting: Building a Source List That Performs

Whitelist vs Blacklist Targeting: Building a Source List That Performs Every campaign draws traffic from a mix of subIDs, domains, and app bundles — some

Campaign Optimization

What Is Ad Fraud (IVT) in Programmatic Advertising? How to Detect and Prevent It

What Is Ad Fraud (IVT) in Programmatic Advertising? How to Detect and Prevent It Every programmatic advertiser eventually runs into the same question: is this

Programmatic

PPCmate X Version [10.8.8] – Expanding Power, Protection & Partnerships

The newest version of PPCmate X is here, and it’s packed with innovations that make your advertising experience smarter, more profitable, and more secure. Version