What Is Frequency Capping and Why It Matters for Campaign Performance
What Is Frequency Capping and Why It Matters for Campaign Performance Every impression an advertiser buys competes for the same limited attention, and showing the
DSP
The latest trends and news for digital marketers.
What Is a Lookalike Audience in Programmatic Advertising?
What Is a Lookalike Audience in Programmatic Advertising? Most advertisers eventually run out of easy wins on their existing audience — the people who already
DSP vs Ad Network: Which Should Advertisers Use?
Advertisers often compare DSPs and ad networks because both help buy digital ad traffic, but they give very different levels of control. An ad network
How Does a DSP Work in Digital Advertising?
A demand-side platform, or DSP, helps advertisers buy digital ad space automatically. Instead of buying ads from one publisher at a time, advertisers use a
DSP vs SSP: What’s the Difference?
Programmatic advertising has two sides: buyers and sellers. A DSP, or demand-side platform, helps advertisers buy digital ad inventory. An SSP, or supply-side platform, helps
What Is a DSP in Programmatic Advertising? A Complete Guide for Advertisers
Digital advertising has moved from manual media buying to automated programmatic buying. Advertisers no longer need to contact publishers one by one, negotiate every placement,
Demystifying Tracking Discrepancies: Tips to Align PPCmate DSP and Google Analytics Data
In the dynamic world of digital marketing, tracking and analyzing campaign performance is crucial for making informed decisions. However, it’s not uncommon to encounter discrepancies
Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy
Become our RTB Partner today!
PPCmate is now open for new RTB Partnerships. Sell or buy high quality inventory with OpenRTB & XML Protocols. We support all programmatic advertising formats, including: