Pop-Under Ads Bidding Strategy: How to Control CPM and Campaign Spend
Pop-Under Ads Bidding Strategy: How to Control CPM and Campaign Spend Pop-under inventory is priced almost entirely on a CPM auction, which means the bid
CPM
The latest trends and news for digital marketers.
Video Ads vs Display Ads: Which Should Advertisers Use?
Video Ads vs Display Ads: Which Should Advertisers Use? Video and display are two of the most widely used formats in programmatic advertising, and they
What Is Frequency Capping and Why It Matters for Campaign Performance
What Is Frequency Capping and Why It Matters for Campaign Performance Every impression an advertiser buys competes for the same limited attention, and showing the
Pop-Under Ads Guide for Advertisers: Strategy, Targeting, Optimization & Examples
Pop-Under Ads Guide for Advertisers: Strategy, Targeting, Optimization & Examples Pop-under ads open behind the page a visitor is already reading, so the ad waits
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to
The 10 most important PPC KPIs you should be tracking
Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working. In PPC, you
3 ways to achieve premium ROI from programmatic display
ROI: These three simple letters often turn into four-letter words in marketing departments and agencies. ROI is either invisible or just, well, not good. Programmatic