Why branded content is essential to advertising in the digital age
As an advertiser, you’ve probably seen the word native somewhere. There seems to be a cloud of unknown surrounding what native advertising is in the
October 2017
The latest trends and news for digital marketers.
Top Live Video Streaming Mobile Apps
A while ago smartphones won popular attention, and now they are more than conventional cell phones. People are getting used to watching their content anywhere,
The role of gut in content advertising
Harness the power of gut using data to make smarter content planning decisions We live in an attention economy. And the reality is that consumer
Finding high-quality guest blogging opportunities
Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest
3 reasons why influencer marketing produces incredible value
Still on the fence about influencer marketing? It’s time to join the trend. Interest in influencer marketing is at an all-time high, and there is
Programmatic media buying has changed digital marketing… for good
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going
7 shortcuts to build early visibility for your brand
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to
Why you need to bid on your brand in PPC
Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The
Eight steps to use native advertising effectively
LONDON: Native advertising offers real benefits for both consumers and marketers as long as it is developed and deployed correctly – and eight critical elements
