Engagement is more important than viewability for effective ads
Measurement in digital advertising is getting savvier as Jon Mew, chief executive of IAB UK, recently explained: “Marketers are moving away from generic KPIs into what
viewability
The latest trends and news for digital marketers.
Native is the new Rich Media
Victor Wong, CEO of Thunder elaborates why rich media formats were popular because they were interactive and content-rich, but the rising popularity of ad blocking
