5 smart tips for managing your business’s social media reputation
It is critical now more than ever to manage your online data security and reputation. We live in the information age, and what you say or
Social Media
The latest trends and news for digital marketers.
5 social video marketing mistakes
Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online
Finding high-quality guest blogging opportunities
Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest
Programmatic media buying has changed digital marketing… for good
In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn’t going
7 shortcuts to build early visibility for your brand
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to
Don’t get too fancy in your marketing — Authenticity always wins
When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we live in
4 easy ways to take social media marketing to the next level
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of
User Generated Content Should be Part of Your Marketing Strategy
People trust people, not companies. In fact, people trust their friends a whole lot more than they’ll ever trust advertisements. As business owners, we can
How social media marketing strategies can help in enhancing brand identity?
Whether you want to sell out your products, gain new subscribers, or even want to influence followers to your brand and its message, they’ve got
