How to make your multi-channel media relations game seamless
Adopting the Paid, Earned, Shared and Owned model of multi-channel Media Relations (PESO), coined by marketer and Spin Sucks author Gini Deitrich, to your communications strategy
Digital Marketing
The latest trends and news for digital marketers.
6 hacks in building an outstanding SaaS marketing strategy
Now that your SaaS product is ready to go live, you are excited to get your very first customer on-board. But have you actually considered
7 Facebook ad mistakes that can ruin your business and how to avoid them
Is your Facebook Ads underperforming? Just like other aspects of digital marketing, the best practices for coming up with a successful Facebook advertising campaign is
What is your take on push notification marketing?
It is a fast paced world out there. Both customers and marketers these days are rushing in their own ways. In all this, adding a
6 reasons why ORM companies are important for local business
In a world, dominated by the internet, it is unlikely to get successful in establishing a reliable reputation without connections in the digital world. Although
Why Marketing Should Begin With Objectives, Not Tactics
How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies.
5 tips to effectively target seniors in Digital Marketing
Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns.
How to Manage Digital Marketing Communication Channels Effectively
97% of consumers search online to find local businesses and 87% of shoppers begin product searches on digital channels. Having a well-established digital marketing strategy
How to Automate Marketing Campaigns without Losing Trust
With the explosion of digital channels, marketers are expected to convey an image of omnipresence. On one hand, this is great for smaller businesses as
