How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing
Content Marketing
The latest trends and news for digital marketers.
Is your content stolen? Here’s what you can do
Have you ever had your content stolen? If you have, I can relate. Several years ago during the early days of BKA Content, we had
Smart content marketers are succeeding with these 5 proven strategies
Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand. It is predicted
6 small differences between average content strategy and genius strategy
Any modern business owner or marketer understands the importance of content in today’s marketplace. Whether your business sells physical products in a local corner store
3 ways for content marketers to encourage consumer loyalty
This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is
Visual Marketing and the Future of Geolocation
Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant
Best practices to get more pop-up clicks
The word is, pop-up ads are almost universally hated. In the Asia-Pacific region specifically, HubSpot found that pop-ups are one of the three most disliked
10 elements of a successful data-driven marketing strategy
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to
Events marketing tips & techniques
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing
