How Video Marketing Benefits Digital Brands
If our marketing ancestors were still around, they’d be scoffing at how easy we have it. They’d say, “Back in my day, we didn’t walk
April 2019
The latest trends and news for digital marketers.
Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy
How to Increase Email Open Rates?
Email marketing has emerged as one of the most used marketing tools for millions of e-commerce startups. The key performance indicator of any email marketing
Programmatic ad viewability outperforming direct ads for first time, says report
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the
SEO Strategy vs. Tactics: What’s the difference? A Lot!
At the beginning of the year, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed
The Future of Data Storage: Technologies and Trends to Watch
Technology has been developing at a rapid pace, and along with these developments come vast amounts of data. With a massive 2.5 quintillion bytes of
Is Your Blog Socialable Enough?
Over the last few years, I have reviewed thousands of blogs whilst looking to develop either my own profile or market client brands. Here are
How effective is mobile advertising?
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand
Future Growth Predictions for the Web Performance Market
‘Web performance’ isn’t a term that often crops up in casual conversation, especially between small business owners. But it really should do. Web performance, or
