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August 2017
The latest trends and news for digital marketers.
How to train your creativity & improve your marketing
Ever find yourself staring at the wall trying desperately to come up with ideas for a new content piece or publicity (read “link”) campaign and
How social media marketing strategies can help in enhancing brand identity?
Whether you want to sell out your products, gain new subscribers, or even want to influence followers to your brand and its message, they’ve got
The rise of AI in programmatic advertising
Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut
7 more tips to improve your content creation
The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its
A guide to monetizing apps using mobile native advertising
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry
Has your business stopped growing? Here’s how to turn things around.
There are four big reasons businesses stall out. It happened to me. Has your business ever stalled out and simply stopped growing? It happened to
Preventing fraud in mobile advertising
In today’s mobile-first world, brands and marketers are becoming increasingly worried about fraud, especially when it comes to mobile ads and analyzing performance metrics. In
Maximise ROAS with These Tips
I’m sure anyone reading this article is either keen to create a new campaign or renew an existing one. Squeezing the pennies out of an
