The morality clause in digital marketing
What if a project or client isn’t in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some
May 2016
The latest trends and news for digital marketers.
15 SEO rules for today’s online content creator
If you want to succeed as a modern online content creator, it’s important to know a thing or two about good search engine optimization (SEO)
3 ways for content marketers to encourage consumer loyalty
This could be the defining year when marketing fully transforms from stagnant strategy to streamlined messaging across multiple platforms. A wealth of emerging tools is
6 key social data metrics you should monitor
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in
Visual Marketing and the Future of Geolocation
Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant
5 marketing tips for reaching the DIY generation
Did Pinterest create a culture of do-it-yourselfers, or did the DIY nation create Pinterest? The answer may not be certain, but we do know that
Five ways to slash ad spend and achieve results right now
You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on
How to market in challenging industries
You have done your homework. You know what you’re selling. You know what your brand is. You know who you’re selling to. You know pretty
Three research-driven PPC tips for the automotive industry
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing
