Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale. The customer always comes first. This proverbial adage has
sales funnel
The latest trends and news for digital marketers.
SMS marketing for local business: trends you’ll need in 2022
Discover how you can market your business effectively by adding text message campaigns to your marketing strategy. How easy is it for you to cut
Top 6 push notification mistakes and how to fix them
In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a
10 tips for creating mobile-friendly content
Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here’s how to do it. We’ve long heard the
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy
16 critical things to get straight before creating a digital marketing strategy
Planning a digital marketing campaign isn’t a simple process. Many factors impact the creation of an effective strategy, and it’s important for everyone involved to
