DSP vs SSP: What’s the Difference?
Programmatic advertising has two sides: buyers and sellers. A DSP, or demand-side platform, helps advertisers buy digital ad inventory. An SSP, or supply-side platform, helps
publishers
The latest trends and news for digital marketers.
Publishers: New Withdrawal Methods
We would like to let you know that we have added new and better ways to withdraw your money. Please update your account’s payout information from
Monetize your website with Push Notifications!
Push notification monetization lets a website earn money from visitors who choose to receive browser notifications. Instead of placing more banners on your pages, you
How publishers and advertisers can bulletproof their brand safety
Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia,
Does quality content matter in digital advertising?
Following the Super Bowl and amid the magic of the Olympics, I am always struck by the tectonic shifts we have seen over the past two decades in
Five things publishers can do to increase revenue
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic