PPCmate X v10.7.7 is Here!
We are excited to introduce PPCmate X v10.7.7, a major update packed with powerful features and enhancements to improve your advertising experience. From a brand-new
programmatic advertising
The latest trends and news for digital marketers.
Are Native Ads Poised To Dominate Programmatic Advertising?
In the ever-evolving landscape of digital marketing, native advertising has been gaining significant traction. As programmatic advertising continues to dominate, the question arises: are native
Programmatic Advertising: The Future Of Automated Marketing
Programmatic advertising has revolutionized the digital marketing landscape, transforming the way brands reach their target audiences. This article delves into the fundamentals of programmatic advertising,
Programmatic Advertising: Revolutionizing Digital Marketing
Introduction In today’s digital age, advertising has evolved to become more targeted, efficient, and data-driven than ever before. One of the most significant advancements in
How to get the most out of programmatic advertising during a global lockdown
When you hire an advertising company, you are swapping convenience for higher cost. But during a pandemic, that isn’t always a realistic trade-off. By incorporating
Programmatic advertising is driving rapid growth in mobile video
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic
A guide to programmatic advertising
Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In
How to develop a winning programmatic strategy
Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel
Programmatic ad viewability outperforming direct ads for first time, says report
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the
