Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale. The customer always comes first. This proverbial adage has
marketing automation
The latest trends and news for digital marketers.
The top digital marketing trends of 2022
Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy
Putting people at the heart of digital marketing
Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Marketing automation has been powering digital marketing
How digital marketing is evolving and the benefits of digital marketing platforms
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing
5 Funciones del Marketing Automation para satisfacer a tus clientes
Como especialistas en marketing, siempre estamos buscando formas de automatizar, optimizar y simplificarnos las tareas, de modo que podamos ejecutar más programas, producir más contenido, lograr un
Marketing automation made easy
Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation
