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In the world of social media, TikTok has emerged as a powerful platform for content creators, businesses, and influencers alike. With its unique algorithm and the potential
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Strengthening ROI with digital marketing
The Direct to Consumer (D2C) model is taking off with a high speed. In recent years, brands have realized the merits of the self-owned and
How can adding SEO improve your marketing strategy
The goal of SEO is to improve the ranking of a web page in results that are displayed by search engines. By adding SEO practices,
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy
Digital marketers: 10 ways to drive more positive word-of-mouth
Earning a glowing recommendation from a happy customer is one of the highest compliments for many businesses. This positive word-of-mouth not only affirms that they’ve
How to build your personal brand online for career success
Throughout your career, you’ve spent countless hours developing your skills as a top representative in your field. Your resume is admirable and your references provide
How fleeting content is changing content marketing
As a business owner, you’ve probably heard the term “evergreen content” thrown around at least a few times. The idea here is that you can
4 digital advertising trends to watch
Each year, the world of digital advertising transforms. The truth is that it’s transforming all the time, but taking stock each year is a convenient
El marketing con influencers ¿Realidad o mucho ruido y pocas nueces?
Tres de cada 10 marketeros no está viendo resultados eficientes en su estrategia con influencers. Los influencers se han convertido en una suerte de moda
3 ways to work with an influencer without risking your brand
Putting your brand into the hands of an external advocate you can trust is the only way to extract the full value an influencer can
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