B2B PPC Advertising in 2026: How to Reach Decision-Makers by Job Title, Company and Industry
B2B PPC Advertising in 2026: How to Reach Decision-Makers by Job Title, Company and Industry B2B PPC advertising is paid search and paid media aimed
account-based marketing
The latest trends and news for digital marketers.
B2B Advertising on PPCmate: A Step-by-Step Guide
B2B Advertising on PPCmate: A Step-by-Step Guide Selling to businesses is a different job from selling to consumers. You don’t want “everyone aged 25 to
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Account-based marketing or ABM is a B2B marketing strategy
B2B marketing tips for an effective account-based marketing (ABM) strategy
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology