Ads not performing? Strategies to steal from the email marketing playbook
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high
Social Media
The latest trends and news for digital marketers.
Leverage the undeniable power of video marketing on all platforms
Quality content increasingly involves multimedia, which is not surprising: people love to experience things through a variety of senses. Video is the most interactive and
7 social media marketing secrets no marketer wants to admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older
The 5 best digital marketing courses for the modern-day marketer
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host
Turn your brand into a millennial magnet with these 3 marketing tips
The millennial market can be a tough nut to crack, especially for established brands that haven’t previously targeted this booming demographic. While penetrating a new demographic
10 ways anyone can win at social media (and start doing it today)
There are so many people out there trying to go viral on the Internet, it seems as if it is impossible to stand out among
6 key social data metrics you should monitor
Your social data is among the most malleable marketing assets you’ll ever use. It can provide the foundation for virtually any strategy and assist you in
How to make money with social media
There are more money-making opportunities on social media than you might realize. Social media, in fact, can be quite lucrative. Many experts say that social media is
6 tools to develop an outstanding social media marketing strategy
In today’s technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as
