Programmatic ad viewability outperforming direct ads for first time, says report
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the
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The latest trends and news for digital marketers.
Programmatic Advertising 101: Its evolution and how you can utilize it for your brand
Programmatic advertising continues to set itself as the new norm. According to Zenith’s forecasts, 65% of all digital advertising spend in 2019 will be traded programmatically. By
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a
Programmatic Display x Native Advertising
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend –
Three reasons programmatic technologies should be part of your marketing strategy
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient
Include remarketing in your online strategy to improve your conversion
If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well
7 fundamentals of mobile programmatic advertising
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes
Five ways to use predictive analytics
The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial
Programmatic advertising: reach the right customers at the right time
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits,