How to get the most out of programmatic advertising during a global lockdown
When you hire an advertising company, you are swapping convenience for higher cost. But during a pandemic, that isn’t always a realistic trade-off. By incorporating
Programmatic
The latest trends and news for digital marketers.
Programmatic advertising is driving rapid growth in mobile video
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic
A guide to programmatic advertising
Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In
How to develop a winning programmatic strategy
Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel
Programmatic ad viewability outperforming direct ads for first time, says report
A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the
Programmatic Advertising 101: Its evolution and how you can utilize it for your brand
Programmatic advertising continues to set itself as the new norm. According to Zenith’s forecasts, 65% of all digital advertising spend in 2019 will be traded programmatically. By
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a
Programmatic Display x Native Advertising
In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend –
Three reasons programmatic technologies should be part of your marketing strategy
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient
