Combine PPC & SEO for search marketing domination
Throughout my time working in search marketing, one question inevitably comes up when pitching a new client: “Should we focus more on SEO or PPC?” Consider
Pay-Per-Click
The latest trends and news for digital marketers.
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe
6 tips in enhanced PPC campaigns in local search
Enhanced Campaigns continue to grow in importance in the world of paid search marketing – which is already a formidable discipline that’s in a constant
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords
Handy ways to successfully market your online business
Online marketing is an attempt to widen the word about your company, product or services, which uses wide reach of Web (and a healthy dose
Eight valuable PPC tips for ecommerce sites
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming
PPC skeptics: Are you one of these 6 types?
You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. There are
Five ways to slash ad spend and achieve results right now
You know what’s great about PPC? Even when your account is in the dumps, you can make small changes that can have a big impact on
