7 proven ways to improve your PPC campaign performance
Time is money. So what are the key things to look for when we need to improve the performance of a PPC account and get
Pay-Per-Click
The latest trends and news for digital marketers.
PPC and paid advertising: display vs. search vs. social ad differences
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. However, if you’re new
PPC and content marketing: the perfect combo for immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum.
10 paid search & PPC planning best practices
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. Reviewing best practices for pay-per-click
4 tips for running a successful pay-per-click campaign
Pay-per-click (PPC) advertising is a mainstay of today’s digital marketing world, and the investment seems to be paying off for a lot of sellers. In
Use this proactive PPC strategy to build your brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business. When your business is killing it with
The future of PPC advertising: best strategies for 2021
Pay-Per-Click advertising is still a very useful and efficient strategy for online businesses. However, like with everything else, approaches change over time, and old ways
5 tips for managing PPC after the coronavirus outbreak
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition. Advertisers must
4 tips for building your first-party data sets with PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing. After nearly two decades
