How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website
Organic Marketing
The latest trends and news for digital marketers.
Holistic search strategy: 5 ways to prioritize organic & paid search
We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even
The rise of personal searches: How can content marketers take advantage?
As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way
Does “search satisfaction” matter more than click-through rate in SEO?
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been
4 Ways for New Businesses to Increase their Marketing ROI
For any new company, the first few months are critical to establishing a basis for long-term success. And it can be daunting when you consider
How to push great content that isn’t ranking well
Countless hours spent researching, writing, and editing until your eyes feel like they’re going to pop out of your head and what do you get
What You Need to Know About Internet Marketing
Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business. But what is internet marketing, really?
3 secrets that just may send your web revenues surging
Whether you’re in the early stages of growing web revenues for your publishing business or have had success growing them to significant heights, you’ve probably
User Generated Content Should be Part of Your Marketing Strategy
People trust people, not companies. In fact, people trust their friends a whole lot more than they’ll ever trust advertisements. As business owners, we can
