12 tips to improve your reputation strategy
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your business
Multichannel Marketing
The latest trends and news for digital marketers.
Internet Advertising Introductory Guide: why you need it, what options do you have and 10 tips for getting the best results
Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want
How to drive marketing results when you’re facing budget cuts
Budget cuts may be a necessary evil in uncertain economic times. But even declines in funding don’t take the pressure off your marketing team to deliver results.
Does “search satisfaction” matter more than click-through rate in SEO?
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been
How multichannel marketing can increase your company’s conversion rate
You may have seen some of the less-than-inspiring statistics floating around about the purported failure rate of small businesses. It’s true — the world often
Why every marketing channel won’t work for your business
I’m heavily involved in the influencer marketing space, and recently wrote why you need to take advantage of it and how to do it successfully. As
The Online Shopper’s Saga
Online shopping revenue will almost double in 2017 as compared to what it was in 2012. This means folks are becoming increasingly comfortable with ordering