Mobile Marketing: The Future of Digital Advertising
With the rise of mobile technology and the increasing number of people using smartphones, mobile marketing has become a critical part of any successful marketing
Mobile Marketing
The latest trends and news for digital marketers.
Programmatic advertising is driving rapid growth in mobile video
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic
Writing an app description for better conversion rates
Someone I know once told me that writing a description for an app is easy. Of course it is. Writing a text describing what an
3 Key Components of Mobile Audience Marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital
How effective is mobile advertising?
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand
The future of native advertising is mobile
Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native
Gain more ecommerce profit with mobile app development!
Inventions always surround the business world. Ever-coming inventions in technology bring more help as well as competition to the businesses. One of the trending inventions
Why advertisers must make brand safety on mobile devices a top priority
To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a
Managing the optimal mobile ad experience
To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York