
Mobile Marketing: The Future of Digital Advertising
With the rise of mobile technology and the increasing number of people using smartphones, mobile marketing has become a critical part of any successful marketing
With the rise of mobile technology and the increasing number of people using smartphones, mobile marketing has become a critical part of any successful marketing
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic
Someone I know once told me that writing a description for an app is easy. Of course it is. Writing a text describing what an
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital
How the research was conducted The study was conducted with Swedish firm Brand Metrics to determine the efficacy of the mobile channel in promoting brand
Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native
Inventions always surround the business world. Ever-coming inventions in technology bring more help as well as competition to the businesses. One of the trending inventions
To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a
To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes
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