The 12 Fastest (and safest) ways to drive traffic to your website
Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the
Email Marketing
The latest trends and news for digital marketers.
3 steps to tracking the success of your direct mail campaign
Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, you’ll
Ads not performing? Strategies to steal from the email marketing playbook
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high
Why aren’t more people responding to your emails?
Every day I get dozens of emails from public relations firms pitching me stories. And, I am grateful. Yes, grateful. I am always looking for
Write e-mails your readers can’t help but open
You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that.