6 secrets of digital storytelling
“Storytelling” is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories
Digital Marketing
The latest trends and news for digital marketers.
The 5 best digital marketing courses for the modern-day marketer
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host
How to understand the value of content and measure digital emotion
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. For a lot of marketers, managing
The morality clause in digital marketing
What if a project or client isn’t in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some
How to market in challenging industries
You have done your homework. You know what you’re selling. You know what your brand is. You know who you’re selling to. You know pretty
How millennials can master digital marketing
You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of
