Digital Marketing

The latest trends and news for digital marketers.

Native is the new Rich Media

Victor Wong, CEO of Thunder elaborates why rich media formats were popular because they were interactive and content-rich, but the rising popularity of ad blocking

Content Marketing

6 strategies smart digital publishers use to monetize content

Content monetization platforms are tricky. Finding the best one for your digital publication can be a challenge if you don’t know what you need. Content

Digital Marketing

Creative now and in the future of digital advertising

Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the

Digital Marketing

Build a strong online presence for business through effective advertising

As everyone is moving online, businesses are now considering building their profiles and advertising online more than before. Today’s world is going digital in every

Digital Marketing

The value of applying artificial intelligence in display advertising

From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Technology is advancing

Digital Marketing

7 advantages of programmatic advertising and why it is a vital digital marketing tool

Successful businesses are those which exploit not one, but several effective digital marketing channels/ tools in their arsenal. This enhances their marketing mileage and results.