Include remarketing in your online strategy to improve your conversion
If you still do not use remarketing (or retargeting) in your online strategy, it can be two things. Either you do not know very well
Digital Marketing
The latest trends and news for digital marketers.
The unicorn marketing theory
Today, 98% of marketing efforts go nowhere. I think I know why. In 2017 I published over 300 posts at my last company’s blog. Just 8
How to budget online vs.offline marketing
Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of
Top 3 entrepreneurial opportunities in digital marketing
The culture when it was mandatory to work from fixed offices on fixed durations is passé. Welcome to the Digital Age! Digital Technologies know no
3 key digital marketing tactics you can use to increase conversions ASAP
When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago,
What is the difference between artificial intelligence and machine learning?
Artificial Intelligence (AI) and Machine Learning (ML) are two very hot buzzwords right now, and often seem to be used interchangeably. They are not quite the
A beginner’s guide to paid search
In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that
15 digital marketing tips for new companies seeking brand recognition
With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try.
Human-computer interaction and digital advertising
Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio, television and film —
