Why digital marketing is an essential investment
Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why
Digital Marketing
The latest trends and news for digital marketers.
4 solid ways to make the most out of your marketing dollars
One of the greatest challenges faced by small businesses is the budgetary limitations which do not let them compete with large businesses. But by making
How to create a personal brand in the digital environment
For a while, the term “personal brand” has become very popular, and many of us wonder how to create a personal brand. But do you
Push Notifications vs Email
As you start to put together your marketing campaign strategy, it’s important to keep in mind why people are signing up for different marketing outlets.
Five social media trends that will impact digital advertising
Social media has become a critical ingredient to every advertiser’s marketing mix. Gone are the days in which social media was simply used for product
3 ways to breathe new life into your brand marketing newsletters
From the perspective of a customer, I have a love-hate relationship with email marketing. I love writing email content for my clients, yet I’m sometimes
How to get your digital marketing organized and motivated
One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen?
5 common digital marketing mistakes (and how to avoid them)
Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste
Digital marketing trends that are changing the way we market to consumers
The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This
