The role of gut in content advertising
Harness the power of gut using data to make smarter content planning decisions We live in an attention economy. And the reality is that consumer
Content Marketing
The latest trends and news for digital marketers.
Finding high-quality guest blogging opportunities
Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest
7 shortcuts to build early visibility for your brand
The central problem with visibility isn’t awareness of its importance; it’s finding the cash to pay for it. Visibility is everything when you’re trying to
How to write blog headlines that drive search traffic
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be
4 simple steps to creating an effective content marketing strategy
If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of
5 working methods to monetize content on your website
Content is everywhere on the internet today. And honestly, we are simply getting overloaded with more of it every single day. Statistics show that there
How could the internet of things change the game for content marketers?
The Internet of Things has the potential to bring a new age of content marketing. How can marketers prepare for this change? The Internet of Things
Don’t get too fancy in your marketing — Authenticity always wins
When building a messaging strategy, the first question young startups typically asks themselves is, What do my customers want? In the digital-first world that we live in
User Generated Content Should be Part of Your Marketing Strategy
People trust people, not companies. In fact, people trust their friends a whole lot more than they’ll ever trust advertisements. As business owners, we can
