President and CEO of the full-service digital marketing firm Corberry Digital Marketing Agency, which provides web design, SEO, PPC, social media, and other services.
Content that is valuable to your target audience is what will actually increase traffic to and interaction with your website and your company. You’ll soon be converting prospective leads into paying customers if you combine high-quality content with effective content sharing and distribution. A successful content marketing plan should focus on this.
But what exactly is content marketing, and how can a real estate broker benefit from it? Let’s talk about that and some content marketing tactics you can use.
What Is Content Marketing?
The goal of content marketing is to deliver high-quality content that will benefit your target audience. As a result, good content marketing can increase your brand awareness, engagement and, ultimately, loyalty and sales.
Identifying which channels will be most effective in delivering this content is also part of content marketing. This includes channels like your main website, blog posts, social media, etc.
6 Content Marketing Strategies To Use As A Real Estate Broker
Video
Video is a vital part of any content marketing strategy. It is one of the most engaging ways to connect with your audience. But what makes it an effective tool for content marketing?
Videos make it easier for your audience to consume and understand the content you have for them. You can tell stories more effectively through videos, and the thumbnail to a video just begs to be clicked.
Additionally, they can be more memorable than just plain text. With videos, you have the opportunity to create a lasting impression on your audience. Videos can induce deep emotions, connect with viewers on a whole other level, or just simply make them laugh.
Real estate brokers can use this medium to create “about me” videos, tips-based videos, and showcase “just sold” properties, neighborhood overviews and client testimonials.
Whatever your strategy is, having a video about it can help you get your message across better.
Photos
As a real estate broker, having photos of what you’re offering is, of course, extremely important. As visual creatures, people need to see first what real estate looks like for them to become interested. It helps you quickly, effectively and efficiently tell them about what you can offer.
Photos can also help people connect better with you. A series of photos can create a story that your audience relates to and connects with. You can also add these photos to your blog to better make a point. Showcase your office setting, agent headshots, team photos, branding photos and your listings. The goal is to make sure your branding matches your audience profile.
Blogs
Blogging is a fairly versatile, effective and efficient strategy for marketing. It’s great for targeting keywords that are helpful for your business as a broker and for increasing your search engine optimization.
Aside from that, it’s a great way to establish your authority and expertise in real estate. If you produce high-quality content through your blogs, more and more people will trust you as a real estate broker.
Finally, blogs become an avenue for people to find your website. It’s a great way to attract organic traffic to your website. This gives you the opportunity to establish a relationship with them. Ultimately, this can help turn them from leads to actual paying clients.
Email Marketing
Email marketing has been part of digital marketing for years and is still a relevant and effective way to attract and convert leads.
What makes email marketing effective is that you are in constant communication with your audience with content tailored to their interests. Since they signed up to be part of your mailing list, there’s a good chance they’re interested in what you have to say.
Just make sure that you don’t always focus on highlighting your sales pitch. Your subscribers enjoy receiving general and prescient news in real estate, such as which markets are hot and which are not, general real estate advice, and questions and answers from various subscribers working in real estate, including testimonials. Remember that your email marketing newsletter is a way to facilitate connection.
Social Media
What’s awesome about using social media for content marketing is that you’re bringing the content to where your audience is. It opens up a conversation right where your target audience gathers.
As a real estate broker, this is one of the most effective content marketing strategies you can use. You get to showcase the houses that you’re offering to people who are actively looking and who are admiring the content you’re posting. You never know which one of these passive viewers will be a paying customer in the future.
Testimonials
In the world of real estate, having testimonials of previous clients who were satisfied with your service is one of the most powerful content marketing strategies out there. Since buying a house is a very big step for most people, they want to make sure they’re doing business with someone they can trust. And what better way to establish trust than to show how happy your previous clients are?
Creating content that focuses on testimonials will help you build a relationship with your audience. Testimonials show how you successfully solved a problem for a client.
Content Marketing For Real Estate Brokers
For real estate brokers, it’s all about establishing a relationship with your target audience. Content marketing is the perfect way to do that. It helps you bring useful information to your audience and get to know them even before you show them what you’re offering.
Focus on building that relationship first, and before you know it, you’ll be turning leads into paying clients.
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by Michael Fox
source: Forbes.com
