Measuring content success: kpi’s for every stage of the funnel
There are KPIs to measure content success at every stage of the funnel. Learn about content KPIs, how to track them & how they support
March 2021
The latest trends and news for digital marketers.
5 big content trends you need to know now
What are the biggest content trends you should start applying to your content marketing strategy? Here are five trends worth knowing. Content marketing and SEO have been hitting
The importance of influencer marketing in the ‘new normal’ digital sphere
There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and
5 fundamental ways to grow organic search traffic
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here.
The 10 most important ppc kpi’s you should be tracking
PPC campaigns come in all shapes and sizes, so it’s important to report on the performance indicators that make sense. Here are 10 PPC KPIs
Boosting customer loyalty with gifts
In a competitive business environment, customer loyalty determines the success or failure of your brand. If customers are not loyal, they’ll buy from someone else.
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO
