Digital marketing trends that are changing the way we market to consumers
The world is changing, and technology is taking the lead. Today, everything is going digital — entertainment, health, real estate, banking and even currencies. This
August 2018
The latest trends and news for digital marketers.
The evolution of search: succeeding in today’s digital ecosystem – part 2
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a
11 reasons ecommerce brands need PCC
There’s a lot of money to be made in the ecommerce world, and plenty of ways in which to pursue it — in fact, the
Three ways to maximize the SEO impact of user-generated content
SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your
Guide to choosing SEO multilingual URLs
Adapting your content for multiregional search patterns can be a struggle. With so many languages and potential customers to think about, it’s difficult to pinpoint
The difference between on-site blog content and off-site content
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document,
5 ways to use SEO marketing strategy that work great
Creating content for your audience on a daily basis can be exhausting. Even more so if you consider the fact that SEO matters now more
The evolution of search: succeeding in today’s digital ecosystem – part 1
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box
Should you use the same landing page for email and online ads?
A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same
