10 ways to market your business on social media
Investing in social media marketing is one of the most effective ways to promote your business and acquire more leads. Over the past decade, Facebook,
May 2018
The latest trends and news for digital marketers.
Programmatic advertising: reach the right customers at the right time
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits,
Content ideation: 6 tips to generate new & creative ideas
One question I get asked a lot at industry events is, “How do come up with more interesting content?” First, it’s important to remember that
4 advanced ways to drive traffic to your website with online marketing
When you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to
How targeted do you need to make your PPC landing pages?
Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages
Mobile-first indexing & advertising: everything you need to know
Big changes always seem to bring upheaval, fear, and hand-wringing. Such is the case with Google’s switch to mobile-first indexing. What does it really mean? How
4 digital advertising trends to watch
Each year, the world of digital advertising transforms. The truth is that it’s transforming all the time, but taking stock each year is a convenient
How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website
Infographic: 6 trends shaping the digital advertising industry
Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. What role will
