6 ways to leverage programmatic in your brand’s marketing plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than
April 2018
The latest trends and news for digital marketers.
Content production: today & beyond
It’s estimated that there are 4.5 billion webpages. If you started reading now and continued for 24 hours a day, it would take 15,556 years to read
How publishers and advertisers can bulletproof their brand safety
Even as the online video ad market becomes a highly mature industry, the topic of brand safety continues to raise its ugly head. In Asia,
5 common social marketing mistakes
Social media has exploded over the past 2 years. Businesses, large and small, are integrating social media marketing campaigns into their marketing plans. The ones
Content & SEO: why & how to build trust, authority & reputation
Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the
How to use CRO as a power boost for paid search, social ads and SEO
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here
Keyword & ZIP Code Targeting added
Great News! Now you can receive more niche traffic with new targeting options of Premium DSP. You can target additionally your advertising campaigns by Keywords and
How to market your app internationally
With each passing year, the Web has become more multilingual. According to Internet World Stats, 804 million people use the Internet in Chinese, and 337 million
The domination of mobile ads: trends and statistics
Nearly half the world accesses the Internet via mobile devices, and about 63% of the budget for global digital ads is expected to be spent
